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Industry and Craft



Stefano Fochetti & Gaia Cecca


Cross Design Trend:



Stefano Fochetti
Gratuated in Architecture at “Sapienza” University of Rome in 2012, after a period of studies at Escuela Tecnica Superior de Arquitectura de Malaga.
He is enrolled in the Order of Architects of Rome, he gained experience on the field of construction, working in collaboration with several architecture practice in Rome. Above all he is interested in Architectural Visualization, he attended the masterclass at State of Art Accademy in Venice.

Gaia Cecca
She obtained the master degree in Architecture in 2016 at “Sapienza” University of Rome, with a thesis on the compact city, investigating the issues of density in private residential projects in Rome. During his studies, he had experiences abroad, first making a part of the university education at Escuela Tecnica Superior de Arquitectura de Sevilla, and then working for an important architecture studio in Pamplona. Currently, in addition to professional practice, it is also advancing in the field of digital modeling and 3D printing.

The industrialization process was born in the second half of the eighteenth century, the factory became the new workplace and the city the new center for aggregating people. The costs and production times of everyday items also decrease sacrificing quality and durability of the product.
For this reason an artistic movement, the “arts and crafts”, was born as a protest movement against the industrialization process, it exalts the uncompromised handmade product, but it did not have long life and it was crushed by industrial production that will forever breach the handicraft production.
In the new millennium, however, the idea of handmade product returns, but it can not be separated by the industrial product which has now become the most prevalent in the life of the human being.
So it has been created a new style that combine the two ideas of industry and craft where both genres live in harmony.


A loft can be an upper storey or attic in a building, directly under the roof (US usage) or just a storage space under the roof usually accessed by a ladder (British usage). A loft apartment refers to large adaptable open space, often converted for residential use from some other use, often light industrial.
This is the definition from which we started to choose the “Trend” to use, to revive the true style and essence of this kind of dwelling. We have thought that “Rise” was the best one to describe that. “Rise” is the encounter between industry and crafts, between what is built and what is produced.
Since the ‘90s, the loft takes shape as a housing adaptation of the old factories, characterized by unfinished surfaces, rough materials typical of industrial buildings, but not for this reason not suitable for a demanding and classy clientele, these are the guidelines that we have followed in the choice of materials, preferring the rough ones, sophisticated textures, furnishings studied with great care and even better if produced by a craftsman.


Considering the technical prescriptions required by the competition, we have decided to divide the entire surface of the project into three areas: the first one dedicated to the kitchen environment, the second one dedicated to the living room and finally we decided to treat the passing area in a recognizable way.
In the first environment, the kitchen area, we opted for a material effect from the flooring (Elapse – Mist) in complete harmony with the effect of the coatings (Fabula – Ulmus/Nucis). The collection Elapse is the expression of the material and shade diversity which evoke multiple interpretation possibilities in the beholder. Fabula is composed by extremely precious kinds of wood and continues with their faithful representation.
In the living area the parts are inverted, the wood flooring (Vibe – Marsala) is in contrast to the coating (Layer – Decor) with a complex cement effect texture, where the surface get the spotlight, spaces become scene.
Different is the concept of the corridor, a passage loft area, an area always underlined by the surface (One – Mud) that is more pixelized than more you walk towards the exit.
The furniture is made up of products with defects typical of the handmade product, as well as linear objects typical of the industrial product made in series. Caesar ceramics also cover the floors and the walls become an integral part of the furnishings.



Vibe – Marsala
One – Mud
Elapse – Mist
FABULA – Ulmus
FABULA – Nucis
Layers – Wire01/Cold01